Email & SMS Marketing Manager

Kids Atelier is looking for a strategic, self-directed, and customer obsessed Email marketing manager to lead the unified vision for large-scale marketing campaigns, promotions, and customer experience initiatives across Kids Atelier’s owned marketing channels and website.

Responsibilities

• Plan, develop and execute effective email & SMS marketing campaigns to promote the various Kids Atelier brands and products;

• Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches;

• Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience;

• Manage and maintain an overall email/SMS calendar;

• Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division;

• Develop content that is aligned with the brand guidelines and with the brand’s overall marketing strategy while increasing customer engagement;

• Analyze the email & SMS marketing campaigns’ performance and report on key performance indicators such as conversion rates and related revenue;

• Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing and enhance the automated journeys;

• Manage post-mortem project reporting, analysis and recommendations;

• Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada and Europe;

• Support the director of digital content in the development, planning and management of strategies for digital tools;

• Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update and upkeep of digital tools, and reporting as necessary;

• Stay on top of new practices, trends and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative.

• Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of Kids Atelier’s email marketing & SMS strategy.

• Bachelor’s degree in marketing, communications or a similar field

• Excellent English written and verbal communications is required

• 5+ years of relevant experience in email marketing or digital marketing

• Experience with email marketing automation platforms

• Proficiency with MS Office Suite

• Basic HTML knowledge is an asset

• Previous experience with Salesforce is an asset

• Basic knowledge of Smartsheet or similar tools is an asset