Senior Digital Marketing Specialist

Job Description:
Beautypulse Arabia is a leading sole proprietorship in the wholesale industry located in Beirut, Lebanon. We specialize in providing high-quality beauty products to retailers and salons across the region. We are committed to customer satisfaction and maintaining the highest standards in our diverse range of products. We are seeking a Senior Digital Marketing Specialist with 5 years of experience to enhance our online presence and drive our marketing initiatives.

Responsibilities:
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive sales.
- Manage social media platforms, creating engaging content and growing our online community.
- Analyze market trends and customer data to optimize campaigns and improve customer acquisition.
- Collaborate with the sales team to align marketing strategies with business goals.
- Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
- Oversee the company’s website and ensure it is optimized for SEO.
- Manage email marketing campaigns and maintain customer relationships.

- Proven experience in digital marketing, with at least 5 years in a similar role.
- Strong knowledge of SEO, SEM, and social media marketing.
- Proficiency in digital marketing tools and analytics software.
- Excellent written and verbal communication skills.
- Creative problem-solving abilities and attention to detail.
- Ability to work independently and as part of a team.